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It's Our People That Make Us Different

Service

Service

Service is the heart of our business. Our dedicated and experienced service team is here for you if your product fails for any reason.

Design Team

Design Team

Whether it be a simple update or an entire home redesign our Furniture and Custom Electronic Team are here to help every step of the way.

Delivery

Delivery

It’s our team of Professional Installers that are committed to deliver and properly install your product with the utmost care to your home in a timely manner.

Sales

Sales

Our expert Sales team is here to guide you throughout the entire process ensuring that you have the right product to fit your needs and lifestyle.

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Luxury Appliances
Unmatched Style, Quality, and Performance
We help redefine luxury in every corner of your home; discover a world of possibilities where luxury, comfort, and innovation blend together! Our collection of luxury appliances is curated to enhance the functionality and elegance of your living spaces. Silica proudly features the best appliances from renowned luxury brands like Bosch, Thermador, Cove, JennAir, Fisher & Paykel, Miele and more, in our Beaver Dam, Fond du Lac, and Watertown WI appliance store locations. Browse our selection of luxury refrigerators, ovens, ranges, hoods, dishwashers, microwaves, laundry appliances and freezers, built with the latest innovations and cutting-edge technologies. Your home deserves nothing but the best in luxury, and Silica delivers. Shop Luxury Appliances
Custom Home Electronics Integration
Elevate Your Home, Elevate Your Lifestyle
At Silica, we don't just sell TVs, speakers, home theater systems, and other home electronics; we also create immersive experiences. Our custom home electronics integration services cover everything from smart home installation to home theater, audio and video, and home security installation. Experience the future of living with our smart home solutions and indulge your senses with our state-of-the-art audio and video systems. Whether it's a dedicated listening room or a multi-room setup, everything is tailored to your preferences, ensuring a top-notch experience. By carefully handpicking the best products from premium brands like Samsung, Sonos, Yamaha, LG TV and audio, Klipsch, Sonance, and more, we ensure you have access to the best electronics for your home. Contact Us
Customer Reviews
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Tell Us About Your Experience
Stars

I have shopped for months for a dishwasher.  None of the stores (including the box stores) could compare to going to our local home town Silica.  We stopped twice to review products and each time the sales staff were very knowledgeable and courteous including Rick and Don.  The deliver and installation was above professional and did an amazing job in under an hour including removing the old dishwasher.Tom and Denny were extremely nice and did a great job. And they left no clean up to be done.   They spent time explaining how to use it and helpful hints you would not get from a box store.   I keep going back to this store for all my appliances for a reason and today was no exception.  Feels great to buy local and support them!  Great company to deal with!!!See moreSee Less

Joan F

Stars

The staff is very thorough and friendly. I never felt rushed ... plus while getting a good price on appliances, I was able to take care of furniture needs too!

Cathy V

Stars

I couldn’t be happier with the service this store provided! It started with a stock of quality products. The salesperson that I talked to was knowledgeable and helpful. The technicians that installed it were polite and knew their business. This is one of the only appliance companies that truly service what they sell! As I said….I couldn’t be happier.

William Hickney

Stars

Silica is excellent from start to finish! The people at Silica are the very best! They are personable, professional, knowledgeable, diligent and respectful. Before delivery and installation, any time I had a question, it was answered immediately. If they didn't know the answer, they said so, found out and got back to me within the hour. The delivery was seamless.The crew knew what they were doing and took incredible care of my home as they moved large appliances into place. They called me later in the day to make sure I was happy with everything and if I had any questions. I would not hesitate to use Silica again in the future, and I would highly recommend them!See moreSee Less

Lynda Stephany

Stars

We just purchased a dishwasher from Silica, Fond du Lac. While looking at dishwashers my sales associate was so friendly, knowledgeable and very helpful, showing and explaining the differences between various models of the brand I was interested in. After making my decision, I changed my mind after a few days and decided on a different model.After making my decision, I changed my mind after a few days and decided on a different model. I had no trouble at all and the change was handled quickly and efficiently. My dishwasher was installed by a very professional installer who explained the operation of my new appliance. I was assured that if I had any more questions to call or stop by and I would get the help that I needed. We have bought most all of our appliances throughout the years at Silica and will continue to do so.See moreSee Less

Sharon Smith

Stars

The technician arrived early and did an awesome job. Our new dishwasher was installed and ready to go in a relatively short time. We are very pleased! I would recommend SILICA for all your appliance needs.

John W

Stars

We Love Dealing with a Business That Cares for Their Customers like Family as We have been Loyal Customers for Over 45 Years. From Sales to Delivery People You Can't Beat Them That's Why We never Shop anywhere Else as We Know They can't be Beat on Service and the respect They Show Their Customers Thank You Team at Silica

Mike M

Stars

I've never been disappointed with any purchases from Silica.  Service is great, delivery was awesome and I like supporting local businesses.

Cheryl L

Stars

Never go anywhere else for appliances! They have KNOWLEDGEABLE sales staff that are actually THERE. They will meet or beat any price, and they will check competitors for you right there, before ringing up the sale. I got a reliable fridge for half what I'd previously paid for "similar" 8 years earlier at a different store.If I'd gone to Silica first, I wouldn't have even needed to replace the 8-y-old fridge because Silica would have shown me how it was no good.See moreSee Less

Emily M

Stars

I have noticed over the years that you can tell when a company treats its employees well because they seem helpful, happy and well trained. It seems Silica treats their employees well, because they possess these traits and more. Our salesman Billy B is the best I have ever worked with, he sets a standard our local stores do not reach and likely can’t even see. Joel and Alex installed our most recent purchase, a refrigerator, with skill, care and impressive teamwork. They were very kind and helpful, I think they would have mowed my lawn if I would have asked them.See moreSee Less

Katie R

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